I started thinking about Aberdevine shortly after the birth of my first son. There was so much to fit into life suddenly, and I'd had enough of underwear that looked good but was otherwise completely impractical. It still had to look beautiful, but I wanted to be able to put it on in the morning and know, with complete confidence, that whatever the day might bring, I was wearing just what I needed to be. Be that walking the dog, a work presentation, five attempted bedtimes, a rare date night at the theatre, I would have one less thing to think about and more freedom to enjoy every moment.

Six years (and two more sons!) later, I hope we've created something you can feel truly confident in. Not just in terms of appearance, but in comfort, practicality and conscience too.

We're a very tiny company at the moment, so please stick with us as we develop! And if you're wondering what Aberdevine means, its another name for the beautiful little Siskin bird that used to visit me in the garden as I was working on the designs.

I'm really grateful you're here.

Photography by Angela Stubbs