Meet the founder

I started thinking about Aberdevine shortly after the birth of my first son. There was so much to fit into life suddenly, and I'd had enough of underwear that looked good but was otherwise completely impractical. It still had to look beautiful, but I wanted to be able to put it on in the morning and know, with complete confidence, that whatever the day might bring – walking the dog, a work presentation, five attempted bedtimes, a (rare) date night at the theatre – I was wearing just what I needed to be, giving me one less thing to think about and more freedom to enjoy every moment. Six years (and two more sons!) later, I hope we’ve created something you can feel truly good about, not just in terms of appearance, but in comfort, practicality, and conscience too. We’re a very tiny company at present, so please stick with us as we develop! And if you’re wondering what Aberdevine means, it’s another name for the beautiful little Siskin that used to visit me in the garden when I was working on the drawings.

I'm really grateful you're here. Marta x